Public Health Foundation Enterprise (PHFE) operates the Women, Infants, and Children (WIC) program, which provides essential services such as healthy food, nutrition education, and breastfeeding support to over 200,000 families in Southern California. The program emphasizes accessibility through various appointment options, including video, phone, online, and in-person consultations. Additionally, the California WIC card and app enhance the shopping experience for participants, allowing them to easily check their food benefit balance and locate nearby stores. This comprehensive approach ensures that families receive the necessary resources to promote their health and well-being at no cost.

PHFE is also deeply involved in research aimed at improving public health outcomes, particularly concerning childhood obesity, nutrition, and breastfeeding. Collaborating with partners like First 5 LA, PHFE conducts studies that provide valuable data to health planners and policymakers. Their research findings are published in reputable journals, contributing to the understanding of how WIC impacts the health of children and families. By focusing on evidence-based practices and community needs, PHFE plays a crucial role in addressing public health challenges and enhancing the effectiveness of nutrition programs in California.

United States

PHFE WIC is the largest local WIC agency in the US, with 39 offices serving 180,000 people in Los Angeles County, Orange County, and San Bernardino County. The Women, Infants & Children (WIC) program is a supplemental nutrition program to help pregnant people, infants and children (up to age five) eat well, and build healthy habits for life. WIC employs Registered Dietitian Nutritionists, Certified Lactation Educators, and an International Board Certified Lactation Consultants (IBCLC). 

Public Health Foundation Enterprise, California Department of Public Health

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